Pinterest launches Top of Search ads and new advertising tools

At Pinterest, we believe visual search is the future. Traditional search engines and AI chatbots rely on words, but shopping is fundamentally visual. You often know what you want when you see it, not when you try to describe it.
That’s why Pinterest is the platform of choice for Generation Z when shopping: 39% say they prefer to start their searches on Pinterest.¹
At Pinterest Presents™, our annual global advertiser summit, we are announcing new advertising solutions designed for a visual-first world—helping shoppers move from inspiration to action with greater confidence, and giving brands smarter ways to capture intent.