66% of Holiday shoppers would give up discounts for guaranteed delivery

Radial, Inc., a bpost group company, the leader in eCommerce solutions, today announced findings from its annual Peak Season Consumer Survey, uncovering shifts in what drives holiday shopping decisions. While economic pressures persist, this year, consumers are clear about what they want: certainty in delivery, flexibility in service, and trust beyond the checkout button. Radial’s research provides a strategic blueprint for brands and retailers as they navigate a peak season shaped by trade disruption and heightened consumer expectations.