X launches holiday marketing hub to steer brands’ efforts

Will you be using X for your holiday promotions this year? Elon and Co. have been busy touting the platform’s improving ad offerings, now powered by its Grok AI tool, which enables advertisers to rely on Grok to find the right audience for their promotions, and optimize performance in the app.
And if your audience is active there, it could be worth considering, and this week, X has launched a new holiday marketing hub to help guide your X ads approach this coming season.