Why performance marketers need smarter AI right now

Shoppers bounce between apps, sites, and screens faster than you can say “attribution.” Expectations stay sky‑high, budgets don’t, and every quarter someone asks you to squeeze more juice from the same orange. Here’s what’s piling on the pressure:

Budgets playing limbo. CFOs keep lowering the bar, expecting more revenue from the same (or smaller) spend.

Channels multiplying overnight. Retail media networks, social platforms, video streams, connected TV – keeping up with the must-have channels can make your head spin.