Making retail media more personalized and efficient with AI

Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable asset for retailers and a sought-after marketing channel for brands. However, retail media also faces a consistent challenge: attribution. This difficulty linking sales to ad spend has led CPG brands to invest billions in campaigns with limited visibility into their actual effectiveness. It has also made it harder for retailers to prove the value of their retail media networks (RMNs). Today, artificial intelligence, connected data solutions and advanced loyalty programs are changing this equation by enabling precise personalization, accurate attribution, and measurable results that benefit retailers, brands and customers alike.