How ChatGPT is changing the way we search

More and more people are asking ChatGPT for answers, instead of using traditional search engines. This shift is changing the way we find information online. It’s influencing how we discover products, get inspired, make decisions, and so much more.
To explore this trend, Adobe surveyed 1,000 people in the U.S., including 800 consumers and 200 marketers and small business owners who use ChatGPT. The results offer new insight into how AI is changing digital visibility and what your brand can do to stay ahead.