Google is indexing Instagram content: What this means for SEO

Starting July 10, 2025, Google will begin indexing Instagram content. Yes, you read that right, Instagram posts, reels, and carousels are about to become part of the indexable web. This shift marks a significant evolution in Google’s understanding of what constitutes “relevant content.”
While the social media giants like Instagram and TikTok have long been seen as separate worlds from traditional search engines, Google is now signaling that multimodal SEO is no longer a niche and it’s now a central part of the web experience it want to give to its users.