Level up your loyalty program with gamification

Loyalty programs are indispensable tools for brands aiming to harness customer data, drive revenue growth, and enhance the lifetime value of their customers. However, membership in these programs doesn’t guarantee customers will remain actively engaged. According to Gartner research, 79 percent of customers who participate in loyalty programs say they do not actively use all of the loyalty programs they’ve joined. This inactivity often stems from a disconnect between brands and customer motivations.