Amazon meets TikTok: Combining Gen Z’s favorite platforms for beauty products

While many of us remember the days when doorbells signaled more than just another delivery and hashtags were called pound signs, a growing part of the population will never know life before globalized ecommerce and social media. Gen Z grew up with the rise of Amazon and TikTok, two companies that completely altered consumer behavior, which makes their recently announced partnership an exceptionally unique opportunity for businesses to target this demographic.