Retargeting is making a comeback: Why it matters now

During  App Promotion Summit Berlin 2024, Peggy Anne Salz met with leading app professionals to discuss the most recent advancements, trends, and innovations in the industry. In this episode of App Talk, Peggy and Pan Katsukis from Remerge discuss the ever-evolving and always-exciting world of retargeting.
In the interview, Katsukis emphasizes that, even with the recent changes to privacy regulations and attribution, retargeting remains a vital tactic in the app marketer’s toolkit. He highlights that Remerge has shifted away from individual user targeting to audience segmentation in order to ensure compliance with frameworks like Apple’s ATT and Google’s Privacy Sandbox. By focusing on groups of users with shared behaviors, Remerge remains competitive and efficient without relying on personal identifiers.