ChatGPT growing as a traffic referrer, reshaping search behaviour

ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Education, technology, and software development websites have gotten a referral traffic boost from ChatGPT search – and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s according to new Semrush analysis of 80 million lines of global clickstream data from the second half of 2024.