Amazon opens advertising to other retailers

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites. Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.
Amazon’s new Retail Ad Service allows U.S. retailers to implement Amazon’s sophisticated ad targeting and measurement tools on their own websites, marking another instance of Amazon commercializing its internal technology, similar to AWS and Buy with Prime.