The 10 best email marketing automations for ecommerce in 2025

With ecommerce email marketing automation, B2C marketers can expect more of the revenue benefits of personalised marketing—without the manual work of sending email campaigns. Email marketing, in general, is still one of the most effective ways ecommerce businesses drive revenue.
But email automations, also known as flows, generate up to 30x more revenue per recipient (RPR) than one-off campaigns, according to Klaviyo’s latest email marketing benchmarks.