How to optimize your influencer campaign in 2025

Most people don’t get how hard it is to be an influencer marketing manager or social media manager. They think you just sit around eating snacks and posting on social media all day. If only they knew… You have too many clients to manage and not enough time in the day. You need to come up with amazing campaigns on a tight budget, and with only a small team to help you (or none at all). And you’re under the constant pressure of hoping your campaigns get good results.