7 Affiliate marketing trends and 2025 predictions

Affiliate marketing spending surpassed $10 billion in 2024. Experts expect that number to grow steadily in 2025 and beyond as brands and creators cook up fresh new ways to engage with audiences. In some ways, affiliate marketing in 2024 is unrecognizable when compared to 2023. And in the new year, we expect things to evolve even more dramatically. 
Let’s take a look at some of the hottest trends from 2024 and talk about some ways you can get in early on some of the excitement planned for 2025.