Why shipping is your secret weapon for e-commerce growth

In the fast-paced world of e-commerce, where brands need to regularly adapt their strategy to remain relevant and thrive, every decision counts. Yet I’ve seen too many brands make a critical mistake: treating one of their largest P&L items — shipping — as merely a cost center. This mistake is costing them a lot. Brands leave substantial cash on the table because they don’t evaluate the return on investment of shipping across all business functions.