The hidden dangers of over-personalization in marketing

Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Until recently, very few brands have needed to seriously ponder how much personalization is too much. Yes, personalization has been a major marketing trend for nearly two decades.
The Gist

Avoid over-personalization. Over-personalization in marketing can harm brand identity, limit customer discovery and reduce overall marketing effectiveness.