3 Proven AI strategies to boost 2024 holiday retail sales

The U.S. holiday shopping season is almost here, and most retailers anticipate another record-breaking year. In fact, analysts at eMarketer predict that consumers will spend more than $271 billion, a 9.5 percent increase in domestic holiday retail e-commerce sales over 2023.
Being a winner of the upcoming holiday season may come down to a retailer’s ability to leverage new developments in artificial intelligence to improve the online shopping experience.