What categories shoppers are most likely to subscribe to and why

Many European shoppers now have online subscriptions to a service or a regular purchase, ConsumerX data suggests, with more than half of respondents in the UK (54%), Germany and France (both 53%) now paying for at least one subscription to a premium shopping service.
The newly published RetailX Europe Top1000 360° report looks at how subscriptions vary by market, what categories shoppers are most likely to subscribe to and why shoppers subscribe.