Maximize sales during back-to-school season with Google, Amazon, and social media advertising

The back-to-school season is upon us, and for retailers, it represents a golden opportunity. As the second-largest shopping event of the year, back-to-school shopping provides a crucial chance for brands to boost their profitability. Americans spent a staggering $135.5 billion on back-to-school and back-to-college shopping in 2023, and this figure is projected to skyrocket to $189.7 billion by 2028. We’ve put together a comprehensive guide to help digital marketers leverage Google Ads, Amazon Ads, and paid social to make the most of this peak period.