How ecommerce can be more like Instagram, and find success in the modern age

Across platforms like TikTok, Instagram and Youtube it’s becoming just as common for a user to be buying a product as scrolling through their friends’ holiday photos. Social commerce has become a lucrative and vibrant sector that is expected to grow beyond $2 trillion in value by 2025. Well-implemented ecommerce features within the apps of the social media giants mean that consumers can explore tailored recommendations for products and make purchases all without leaving the app.