Personalized marketing on social media: The ultimate guide

Personalized marketing is a marketing strategy where businesses use audience analysis and data to deliver more relevant messages to their target audience.
Put into simple terms, this means that businesses collect and process information on their audiences’ interests, demographics, and behaviors to create more relevant content that provides more value.
As an Internet user, you’ve been served with personalized content multiple times. Think Netflix and their “Recommendations for you” section. The recommended shows are curated based on the previous content you watched, which enables Netflix to display other shows you’re most likely to enjoy.