15 Applications of Artificial Intelligence in marketing

Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT. But AI is a broad term covering a wide range of different technologies, many of which have been available for some time. We originally wrote this article based on the opportunities for using AI for marketing in 2017 and have updated it since with examples.
Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search.