Why growing retailers prioritize the checkout experience

The checkout experience is a pivotal point of transformation for e-commerce retailers. If you’re not already treating it that way, it’s time to rethink your position. Here’s why: Retailers have always known they have to be flexible and responsive to changes, both in the industry and in the needs of customers. But the pace of change over the last decade has taken things to a new level— a complete reset, according to BCG analysts.