Retail media: How retailers are becoming advertising giants

Shoppers browsing their favourite websites, from Argos to Amazon, may be bombarded with a raft of deals, however some may be more prominent than others. The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract.
With millions of visitors each month – the UK’s most visited site Amazon gets 286m hits a month, according to SEM Rush – it’s no surprise why brands are trying to reach new customers this way.