How to reduce the cost of e-commerce returns?

In February of this year, Doddle undertook its latest survey of more than 1,200 U.S. consumers, conducted by YouGov, to understand how important the e-commerce returns experience is to shoppers. It found that retailers’ e-commerce returns practices are not keeping pace with the increase in online shopping.  
Seventy-five percent of respondents felt retailers should be doing more to improve their returns experiences. The survey also revealed that a positive returns experience would encourage respondents to shop with the same online retailer again (86%0. In addition, the research demonstrated that returns were as important as payment and delivery in the e-commerce shopping process (85%, 86% and 86% of respondents, respectively). Read more…