The shipping experience is the final critical step in the customer journey for online retailers. And now, as the COVID-19 pandemic has driven e-commerce activity to new and dramatic heights, how retailers handle their shipping will make or break their businesses.
Out of necessity, the pandemic caused a surge in online shopping that accelerated the shift to e-commerce by roughly five years. That shift sent shockwaves through the retail and shipping industries, creating new levels of opportunity while revealing supply chain vulnerabilities that left many businesses scrambling. Read more…
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