Male shopping habits vs female shopping habits

We all know that men are from Mars and women are from Venus. Well, not literally, but males and females are very different types of people. Each gender has a different way of processing information, dealing with problems, and spending free time. You can even take this dichotomy and apply it to ecommerce since it turns out that men and women have different online shopping habits, as well. This factor is especially important if you run a store that sells products geared towards a specific gender. You can shape your store design and marketing strategy around gender habits and, in turn, see a larger response from your targeted audience. Here is how men and women are different when it comes to online shopping. Read more…