5 Tips to convert visitors to buyers

Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Organic search traffic converts to revenue, on average, roughly 3 percent of the time, according to the studies I’ve seen, although the top converting sites reach 10 percent or more.
Remember that searchers drop onto your site with no navigational context. Searchers that query your brand typically have a goal in mind. Helping them accomplish that goal increases the likelihood of a purchase or at least a positive impression. Read more…