With brick-and-mortar stores closed and shoppers quarantined at home, it’s little wonder consumers made a beeline to online, whether to buy the basics or for a little (or big) pick-me-up. And this year, shoppers increasingly turned to their smartphones and digital assistants to complete their e-commerce transactions, too.
Want to understand how much and when consumers are spending, as well as what they were buying this holiday season? We analyzed billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. Read more…
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