How can retailers define and deliver incredible customer experience?

how can retailers define and deliver incredible customer | How can retailers define and deliver incredible customer experience? Experience matters more than ever this holiday season as more customers shop online. Brands need to create great online retail experiences that set them apart. They should focus on search, effectiveness in personalization, get the right offers and products in front of customers, and guarantee that inventory availability is constantly maintained, says Haresh Kumar, director, strategy and product marketing, Adobe Experience Manager. Read more…

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