What search marketers need to know about Criteo’s retail media platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a company called Hooklogic.
Hooklogic had built a business by aggregating inventory across many retailers and enabling brands to bid on that inventory on a CPC basis. Read more…