AI is proving to be a powerful tool in boosting in-store sales

Artificial intelligence is infiltrating physical retail, helping stores maximise marketing investments, personalise the customer experience and optimise store inventory. From personalised recommendations to targeted newsletter offers, artificial intelligence is a bedrock of e-commerce. But as lines between physical and online retail blur, the technology is being integrated into bricks-and-mortar stores to shape the products shoppers see and the service they receive. Fashion brands and store operators are investing accordingly: retail spend on AI is forecast to grow from $2 billion in 2018 to $7.3 billion by 2022, according to Juniper Research. Read more…