5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here’s what’s in store for the coming year and what it means for retailers. Retail marketing is not a black-and-white, linear process. A consistent brand personality or story is likely on every retailer’s wish list, but marketing tactics and methods vary greatly. Some retailers rely on discounts, sales and avoiding politics to drive traffic, while others feel comfortable being playful or taking a stand on social issues to win over loyal customers. Read more…