What will it take to get consumers to transact via voice?

Voice commerce holds promise. But at the moment, more consumers are turning to voice assistants to research products than add them to their cart. Why is that? Despite the proliferation of Alexa-enabled Amazon devices and growing competition from Google Home and smaller players, there are twice as many monthly smartphone voice assistant users compared with monthly smart speaker users (90.1 million vs. 45.7 million), according to a new study by Voicebot, Pullstring and RAIN. While 88.5% of US internet users own a smartphone, only 22.9% own a smart speaker.  Read more…