A tale of two wannabe commerce platforms

a tale of two wannabe commerce platforms | A tale of two wannabe commerce platformsThe days when brands used social platforms only for top-of-funnel hype are long gone. With two-thirds of users purchasing directly from social media posts at least once in the past year, platforms are quickly rolling out additional commerce features. And brands are buying in: 65% have adopted at least one commerce feature on Facebook and Instagram, a 5% jump from May, according to L2โ€™s report on social platforms and influencers. Read more…

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