Retail strategy for last-minute shoppers

We’re in the homestretch of the holiday shopping season. Three out of four holiday shopper types have been busy crossing off items on their gift list: early birds, evergreens, and deal seekers. Who does that leave? The last-minute shopper, of course. Research shows that only 18% of shoppers consolidate their shopping to the Black Friday-to-Cyber Monday period. Meanwhile, 70% of shoppers confess they still had shopping to do in the last week before Christmas.1 Read more…