2018 Deloitte holiday retail survey

A perception of a strong economy as well as robust household financials are the main drivers of holiday spending. Overall, consumers indicate their average holiday spend will increase from US$1,226 to US$1,536 per consumer. Most consumers (78 percent) report they plan to spend more or the same amount as they did last year (figure 2). For those planning to spend more, not surprisingly, the primary reasons given were improved household situation and more confidence in the economy. For those indicating less spend, the primary reasons given had to do with saving more than spending and paying down debt. Read more…