New rules for online influencers

To date there are no specific legal rules in Belgium aimed at protecting consumers against misleading influencer marketing practices. That is why the Belgian Advertising Council recently created some guidelines after close consultation with stakeholders in the advertising sector.
These new guidelines only apply if your online influencer marketing meets the following cumulative conditions: The online influencer receives a consideration in kind or in cash to communicate about your brand, product or service. The use of your product free of charge for a specified period (e.g. to drive a car for free for 6 months) can be a consideration in kind. Read more…