AR advances spark consumer interest: will retailers grab the opportunity?

Do you remember when the world went wild over the augmented reality (AR) game Pokémon Go? It was the first time we saw the mainstream potential of AR and how it could affect the retail industry. Businesses quickly jumped on the AR bandwagon by paying for “Lures” to add Pokémon to their radius, and ultimately bring consumers closer to their businesses when they went out hunting for characters.
AR has come a long way since then, with retailers such as Chairish, Anthropologie and Target implementing the technology into their e-Commerce and mobile offerings. But what will be AR’s long-term impact in the retail marketplace? Read more…