New Google Analytics settings reflect GDPR requirements

The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website worldwide is essentially subject to the GDPR, as the site likely has visitors from the E.U. Data Retention
Google Analytics recently enabled data retention controls for cookies and user identifiers, at Admin > Tracking Info > Data Retention. Read more…