Third edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the top 500 European cross-border online shops

Cross-Border Commerce Europe publishes the third edition of the "TOP 500 Cross-Border Retail Europe": an annual ranking of the top 500 European cross-border online shops.

Brussels, March 31 2021. Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance. The total online EU cross-border market represents a turnover of €146 billion in 2020 (excluding travel), a record increase of 35% YTD. In this third edition of the “TOP 500 Cross-Border Retail Europe”, Ikea maintains the leading position. The H&M group, with its 3 main brands in the TOP 10, paves the way to a robust cross-border strategy. A study produced by CBCommerce with the support of FedEx Express and Worldline. 

The ‘Top 500 Cross-Border Retail Europe’ edition is a major compilation of cross-border data from websites of European retailers. Ranking is obtained by weighting four parameters:

  • Online cross-border sales in Europe (16 countries within Western Europe and Scandinavia)
  • SEO-indicators covering cross-border performance
  • Cross-border score determined on the amount of active countries
  • Number and percentage of cross-border visitors

Six additional secondary weighted parameters fine-tune this ranking:

  • Brand authority
  • Organic search percentage
  • Number of languages
  • Number of currencies
  • Number of payment methods
  • Local supply availability (transport and stock services)

Based on the above-mentioned methodology, the TOP 10 “Elite” retailers for 2020 are:

  • Top 1: Ikea
  • Top 2: H&M
  • Top 3: Pandora
  • Top 4: Smyths Toys
  • Top 5: Lego
  • Top 6: Nespresso
  • Top 7: Expert
  • Top 8: Cos
  • Top 9: Swarovski
  • Top 10: & Other Stories

For the first time, this TOP 10 is dedicated to omnichannel retailers only. New entrants are Swarovski, Pandora, Expert, Cos and “& Other Stories”. Leavers are pure player marketplaces Zalando and Vivino, as well as C&A, Zara and Tomtom.

B2C online turnover from goods exploded with 24% over 2020 up to €573 billion. In 2020 cross-border e-commerce revenues (excluding travel) reached €146 billion in Europe; a record increase of 35% compared to 2019. Cross-border online sales outperformed total online sales.  The main reason for this special achievement is the corona virus impact.

The TOP 500 Cross-Border Retail Europe “made in Europe” generates €53,25 billion within the EU16 representing a market share of 61% of the total cross-border eCommerce market in Europe with an increase in sales of 34% compared to 2019.

Within the TOP 10 representing 22,2% of the TOP 500 sales, Ikea maintains its leading position and achieves a cross-border turnover of €5.1 billion, an increase of 11% compared to 2019. The H&M group is taking the lion’s share with its 3 main brands: H&M, Cos and & Other Stories. The H&M e-shop has an average of 90% cross-border visitors, reaching nearly €4 billion cross-border turnover outside of Sweden in 2020. H&M demonstrates with “& Other Stories” that an online cross-border expansion strategy successfully outperformed new stores openings. “& Other Stories” has 74 stores in 22 markets and online shops in 33 countries.

The Covid-19 impact

As non-essential stores closed during the lockdown, retailers massively turned to online, prioritizing expanding cross-border trade through online shops. On average, omnichannel retailers saw an increase of 45% (up to +70% in Q4 2020) in online trade.

Nevertheless, fashion as the largest product category (half of the TOP 500 are fashion online shops), lost 15% turnover (online and offline) over 2020. The huge increase of online could not compensate the long lockdown closure of the stores. Food Mass Merchants increased their total turnover (online and offline) by +10% compared to 2019.

67% of Europeans appreciate the convenience of cross-border eCommerce. Brexit and the spread of the Coronavirus, confirmed a bright future for cross-border e-commerce in Europe.

I want to warmly thank our research team and partners FedEx Express and Worldline for their support in establishing this new ranking. It makes the best European players in cross-border eCommerce transparent and stimulates the entire retail industry” concludes Carine Moitier, founder of CBCommerce.eu.

infographic top500 2020

About Cross-Border Commerce Europe
Cross-Border Commerce Europe is the European network and knowledge platform for all eCommerce and omnichannel players present in at least three countries in Europe. CBCommerce.eu connects the different actors with each other to increase visibility, share knowledge and figures, identify trends and specificities of each European country. Members of Cross-Border Commerce Europe are brands and retailers of all sizes. Partners are suppliers of services in all areas of trade.

For more information, testimonials or interviews, you can contact
Carine Moitier
Founder Cross-Border Commerce Europe
Mobile: +32 473 26 05 61
E-mail: info@cbcommerce.eu

Press coverage

Belgium

Le Soir
Progression record de 35% des ventes pour l’e-commerce transfrontalier européen
https://www.lesoir.be/363853/article/2021-03-30/progression-record-de-35-des-ventes-pour-le-commerce-transfrontalier-europeen

DH
Progression record de 35% des ventes pour l’e-commerce transfrontalier européen
https://www.dhnet.be/conso/consommation/progression-record-de-35-des-ventes-pour-l-e-commerce-transfrontalier-europeen-60640c939978e2410fea5932

La Libre
L’e-commerce bondit de 35 % en Europe, Ikea numéro un
https://www.lalibre.be/economie/conjoncture/l-e-commerce-bondit-de-35-en-europe-ikea-numero-un-6064162e9978e2410fea594b

Retail Detail
IKEA leidt top 500 Europese cross-border webshops
https://www.retaildetail.be/nl/news/algemeen/ikea-leidt-top-500-europese-cross-border-webshops
IKEA, premier webshop transfrontalier d’Europe
https://www.retaildetail.be/fr/news/g%C3%A9n%C3%A9ral/ikea-premier-webshop-transfrontalier-d%E2%80%99europe

L’Echo
Avec la pandémie, les enseignes ont envahi le net
https://www.lecho.be/entreprises/grande-distribution/Avec-la-pandemie-les-enseignes-ont-envahi-le-net/10294898

PUB
DERDE EDITIE TOP 500 CROSS-BORDER RETAIL EUROPE
https://pub.be/nl/derde-editie-top-500-cross-border-retail-europe/
TROISIÈME ÉDITION DU TOP 500 CROSS-BORDER RETAIL EUROPE
https://pub.be/fr/troisieme-edition-du-top-500-cross-border-retail-europe/

 

France

Les clés du digital
L’e-commerce transfrontalier explose avec la crise sanitaire
https://www.lesclesdudigital.fr/le-top-10-des-boutiques-en-ligne-transfrontalieres-europeennes/

LSA
Ikea en tête du top 500 des boutiques en ligne transfrontalières en Europe
https://www.lsa-conso.fr/ikea-en-tete-du-top-500-des-boutiques-en-ligne-transfrontalieres-en-europe,377548

Ecommercemag
Les gagnants de la vente transfrontalière en Europe
https://www.ecommercemag.fr/Thematique/retail-1220/Breves/Les-gagnants-vente-transfrontaliere-Europe-358966.htm

 

DACH

Internet World
Ikea ist Europas größter Cross-Border-Online-Händler
https://www.internetworld.de/digitaler-handel/zahlen-studien/ikea-europas-groesster-cross-border-online-haendler-2650126.html

Versendhaus Berater
Nachrichten aus dem Versandhandel
https://www.versandhausberater.de/aktuell/db/094730suf.html

Online Marktplatz
Cross-Border Commerce Europe veröffentlicht die Top 500 grenzüberschreitend agierenden europäischen Online-Shops
https://www.onlinemarktplatz.de/201859/cross-border-commerce-europe-veroeffentlicht-die-top-500-grenzueberschreitend-agierenden-europaeischen-online-shops/

Klamm
Cross-Border Commerce Europe veröffentlicht die Top 500 grenzüberschreitend agierenden europäischen Online-Shops
https://www.klamm.de/news/cross-border-commerce-europe-ver-ffentlicht-die-top-500-grenz-berschreitend-agierenden-europ-ischen-online-14N201859.html

ADVFN
Cross-Border Commerce Europe Publishes the Third Edition of the “Top 500 Cross-Border Retail Europe”: an Annual Ranking of the Top 500 European Cross-border Online Shops
https://de.advfn.com/p.php?article=84709452&pid=nmona

Finanz Nachrichten
Cross-Border Commerce Europe Publishes the Third Edition of the “Top 500 Cross-Border Retail Europe”: an Annual Ranking of the Top 500 European Cross-border Online Shops
https://www.finanznachrichten.de/nachrichten-2021-03/52450617-cross-border-commerce-europe-publishes-the-third-edition-of-the-top-500-cross-border-retail-europe-an-annual-ranking-of-the-top-500-european-cross-004.htm

iBusiness
Cross-Border-Commerce in Europa: Ikea bleibt der stärkste Player
https://www.ibusiness.de/aktuell/db/094730suf.html

Postbranche
Cross-Border Commerce Europe veröffentlicht die dritte Ausgabe der Studie „TOP 500 Cross-Border Retail Europe“
https://www.postbranche.de/2021/03/31/cross-border-commerce-europe-veroeffentlicht-die-dritte-ausgabe-der-studie-top-500-cross-border-retail-europe/

Online PC
Ikea ist Europas grösster Cross-Border-Online-Händler
https://www.onlinepc.ch/business/e-commerce/ikea-europas-groesster-cross-border-online-haendler-2650888.html

VERLAG STROHMAYER
Cross-Border Commerce Europe
https://www.wohnkultur.co.at/cross-border-commerce-europe/

 

The Netherlands

Emerce
Europees crossborder e-commerce: 146 miljard in 2020
https://www.emerce.nl/nieuws/europees-crossborder-ecommerce-146-miljard-2020

Aboutict
EUROPEES CROSSBORDER E-COMMERCE: 146 MILJARD IN 2020
https://aboutict.nl/news/2021-03-31/europees-crossborder-e-commerce-146-miljard-2020-emerce

Retail Detail
IKEA leidt top 500 Europese cross-border webshops
https://www.retaildetail.nl/nl/news/algemeen/ikea-leidt-top-500-europese-cross-border-webshops

Nieuwsbreak
Ikea troeft Pandora en H&M af als Europees kampioen cross commerce
https://internetmarketing.nieuwsbreak.nl/headline/internetmarketing-nieuws/ikea-troeft-pandora-en-hampm-af-als-europees-kampioen-cross-commerce/31332108

Marketingfacts
Ikea troeft Pandora en H&M af als Europees kampioen cross commerce
https://marketingfacts.nl/berichten/ikea-troeft-pandora-en-hm-af-als-europees-kampioen-cross-commerce

Fashion United
Cross-Border Commerce Europe: e-commerce haalt 146 miljard euro omzet in 2020
https://fashionunited.nl/nieuws/retail/cross-border-commerce-europe-e-commerce-haalt-146-miljard-euro-omzet-in-2020/2021033149122

 

Poland

Dla Handlu
Platformy marketplace paliwem dla handlu transgranicznego
https://www.dlahandlu.pl/e-commerce/wiadomosci/platformy-marketplace-paliwem-dla-rozwoju-handlu-transgranicznego,97663.html

Kierunek Spozywczy
Granice handlu zatarte. Dane zwiastują początek nowej ery?
https://www.kierunekspozywczy.pl/artykul,84011,granice-handlu-zatarte-dane-zwiastuja-poczatek-nowej-ery.html

CEO.com.pl
Granice handlu zatarte. Dane zwiastują początek nowej ery?
https://ceo.com.pl/granice-handlu-zatarte-dane-zwiastuja-poczatek-nowej-ery-44525

Brief.pl
Granice handlu zatarte. Dane zwiastują początek nowej ery?
https://brief.pl/granice-handlu-zatarte-dane-zwiastuja-poczatek-nowej-ery/

Law Business Quality
Granice handlu zatarte. Dane zwiastują początek nowej ery?
https://magazynlbq.pl/granice-handlu-zatarte-dane-zwiastuja-poczatek-nowej-ery/

Infor Biznes
Cross-Border Commerce gwałtownie rośnie
https://mojafirma.infor.pl/biznes/finanse/5236825,CrossBorder-Commerce-gwaltownie-rosnie.html

 

Portugal

Grande Consumo
Os 10 retalhistas europeus com mais vendas online
https://grandeconsumo.com/os-10-retalhistas-europeus-com-mais-vendas-online/#.YHgK8JMzZMM

Distribuição Hoje
IKEA lidera top10 de retalhistas com melhor desempenho online
https://www.distribuicaohoje.com/destaques/ranking-retalhistas-online/

 

Spain

Revista info retail
Los diez retailers europeos con más ventas online
https://www.revistainforetail.com/noticiadet/los-diez-retailers-europeos-con-mas-ventas-online-/61ea565ad2cfe33211cca7f5fd59c599

E-show Magazine
España, cuarto país con mayor facturación online de retailers transfronterizos de la UE
https://eshowmagazine.com/noticias-de-actualidad/espana-cuarto-pais-con-mayor-facturacion-online-de-retailers-transfronterizos-de-la-ue/

Cadena de Suministro
El comercio electrónico transfronterizo europeo vive un momento de esplendor
https://www.cadenadesuministro.es/noticias/el-comercio-electronico-transfronterizo-europeo-vive-un-momento-de-esplendor/

Ecommerce News
eBay, el Marketplace más sostenible en Europa
https://ecommerce-news.es/ebay-el-marketplace-mas-sostenible-en-europa/

Revista Info Retail
Los diez marketplaces más sostenibles
https://www.revistainforetail.com/noticiadet/los-diez-marketplaces-mas-sostenibles/3d56b702aca7812f313437b67e0f24a1

América Retail
Sostenibilidad: Los diez marketplaces más sostenibles
https://www.america-retail.com/sostenibilidad/sostenibilidad-los-diez-marketplaces-mas-sostenibles/

Cotizalia
El Brexit golpea a España a través de las tarjetas de crédito: millones más en tasas
https://www.elconfidencial.com/empresas/2021-04-17/brexit-golpea-espana-tasas-tarjetas-credito-millones_3037912/

elplural
España aprovecha la pandemia para incrementar las exportaciones a Reino Unido y su plan de digitalización
https://www.elplural.com/economia/espana-aprovecha-pandemia-incrementar-exportaciones-reino-unido-plan-digitalizacion_264493102

 

International

Yahoo Finance
Cross-Border Commerce Europe Publishes the Third Edition of the “Top 500 Cross-Border Retail Europe”: an Annual Ranking of the Top 500 European Cross-border Online Shops
https://finance.yahoo.com/news/cross-border-commerce-europe-publishes-060000458.html?guccounter=1

DMN Newswire
Cross-Border Commerce Europe Publishes the Third Edition of the “Top 500 Cross-Border Retail Europe”: an Annual Ranking of the Top 500 European Cross-border Online Shops
http://dmnnewswire.digitalmedianet.com/2021/03/31/cross-border-commerce-europe-publishes-the-third-edition-of-the-top-500-cross-border-retail-europe-an-annual-ranking-of-the-top-500-european-cross-border-online-shops/

MSN Finance
Progression record de 35% des ventes pour l’e-commerce transfrontalier européen
https://www.msn.com/fr-be/finance/actualite/progression-record-de-35-des-ventes-pour-l-e-commerce-transfrontalier-europ%c3%a9en/ar-BB1f98Q0?li=BBqiXNn&srcref=rss

Retail Detail
IKEA leads top 500 European cross-border webshops
https://www.retaildetail.eu/en/news/general/ikea-leads-top-500-european-cross-border-webshops

Ecommerce News
25.5% of ecommerce in Europe is cross-border
https://ecommercenews.eu/25-5-of-ecommerce-in-europe-is-cross-border/

Afaceri
TOP 10 retaileri transfrontalieri. Cine conduce topul și ce companii prezente la noi vând bine
https://www.afaceri.news/top-10-retaileri-transfrontalieri-cine-conduce-topul-si-ce-companii-prezente-la-noi-vand-bine/

TradeMasterGroup
IKEA ОЧОЛИЛА ТОП-500 НАЙКРАЩИХ ЄВРОПЕЙСЬКИХ ТРАНСКОРДОННИХ ВЕБ-МАГАЗИНІВ
Источник
https://trademaster.ua/zarubezh/26697

Market SE
Lista: Svensk kross i europeisk e-handelsrankning
https://www.market.se/nyhet/lista-svensk-kross-i-europeisk-e-handelsrankning

All Retail
25,5% електронної комерції в Європі — транскордонна
https://allretail.ua/news/70386-25-5-elektronnoji-komerciji-v-yevropi-transkordonna

ICFOP
25.5% of ecommerce in Europe is cross-border
https://business.drdonysnews.com/25-5-of-ecommerce-in-europe-is-cross-border/

Cifnews
利用DTC 制胜品牌出海, 玩转全球跨境宅经济
https://www.cifnews.com/article/93667

Termekmix
Az európai e-kereskedelem 25,5%-a határokon átnyúló
http://termekmix.hu/kulfold/kutatas/5057-europa-az-europai-e-kereskedelem-25-5-a-hatarokon-atnyulo