How to optimize your ecommerce site for AI and search: Best practices

If Search Engine Optimization (SEO) is about optimizing a product for discoverability, Answer Engine Optimization (AEO) is about defending your brand. There is no coding your way into an AI summary in the age of AEO. With Large Language Models (LLMs) pulling the strings, your brand authority thrives or dies by what the internet and your customers say about you. To optimize your ecommerce site for AI and search, think beyond technical overhauls. Pay attention to the conversations the consumers and your community are already having on product pages.