Why data privacy is marketing strategy

In March 2018, I witnessed the high-water mark of Big Tech’s data mismanagement from the inside. I was an industry manager at Facebook for the CPG vertical when the Cambridge Analytica story broke. Fifty million users’ had their data collected without meaningful, informed consent and stealthily repurposed for political targeting.
This flippant misuse of data didn’t just damage Facebook’s reputation. It didn’t just wipe more than $100 billion off Facebook’s market cap. It marked the end of an era.