Google helps retailers thrive with new UCP and AI tools

We’re introducing UCP-powered features and AI tools to create a more intuitive, agentic shopping experience on Google for consumers and retailers. At Google I/O, we shared our vision for the future of agentic commerce, anchored by our new Universal Cart, Agent Payments Protocol (AP2) and the Universal Commerce Protocol (UCP). We co-developed UCP to help make agentic commerce available to everyone, and today, we’re taking a major step toward that. We’re bringing more UCP features to Google and launching new tools to help merchants succeed in the agentic commerce era.