The next era of retail won’t be browsed, it will be prompted

Your next most valuable customer isn’t a person. It’s an artificial intelligence agent, and it’s already shopping. Whether through personal assistants or retailer-embedded tools, AI is shifting retail from search-driven discovery to intent-driven commerce, where the sale is won before a consumer starts browsing.
Think that’s just wishful thinking from people who work in tech? Earlier this year, Walmart announced that shoppers who used Sparky, Walmart’s AI shopping assistant, had basket sizes that were on average 35 percent bigger than non-AI baskets.