SEO tactics for GenAI visibility

Traditional search engine optimization is fundamental to visibility on generative AI platforms. Large language models query Google to research topics and find answers. The result is low or unranked pages are largely invisible to platforms such as ChatGPT, Perplexity, Gemini, and others. Here are the top SEO tactics to elevate genAI mentions and citations.
Keyword research
To date, genAI platforms provide no prompt data. We have no definitive info on how consumers discover brands or products on those platforms.