AI drives smarter ecommerce pricing

AI can shift ecommerce pricing from one-size-fits-all to systems that adapt to shopper behavior and context, preserving margins. Promotions, coupon codes, and bundles have long meant that two shoppers often pay different amounts for the same item. But now those variations can be intentional, measured, and optimized.
For years enterprise retailers have benefited from dynamic pricing thanks to investments in technology and expertise. Many of those tools, including do-it-yourself versions, are now available to smaller merchants.