10 Trends and predictions for retail in 2026

Understand your customers and their priorities to create journeys that resonate. Remember playing with a kaleidoscope as a kid? As you turned the tube, it created ever-changing colorful patterns — some more appealing than others. Over the next 12 months, retailers can expect constantly shifting patterns as they navigate rapid technological shifts led by artificial intelligence, economic volatility, regulatory complexities and critical workforce issues.