Gen AI platforms are becoming the front door to commerce – not the checkout lane (yet)

Gen AI is quickly becoming the front door to commerce, but not the checkout lane. To earn high intent traffic through a reshaped funnel, retailers & brands need to be discoverable in the platforms during research, inspiration, and price comparison. They need to earn this new high intent traffic through content + agentic commerce strategy.

Gen AI is a decision accelerator, not a transaction destination (yet). Awareness and usage are very high across generations (88% of respondents are familiar if not using, with 69% using already). But intent to purchase through Gen AI platforms is low with most respondents preferring to further research & transact on a brand or retailer website.